Link: Research teams unveil 'next-generation' personal health records.
Google and Microsoft are now entering the personal health record space with a targeted focus on the individual healthcare consumer. They propose that their systems can track an individual's health record in a variety of ways, such as managing chronic care, and medications. They support active consumer participation for healthcare matters by providing the ability to manage appointments, and providing "reliable" information (anywhere/anytime) on medical conditions and drug interactions. Four years ago, I wrote an essay on The Value of the Internet for Adults in managing their healthcare. It supported the belief that as the "baby-boomers" age they will search for information about their health on the Internet.
Could the advent of personal health records, available to the average healthcare consumer, be a "smoking gun?" Could it promote accelerated adoption of facility or provider EHRs/PHRs? Might it change the landscape of marketing efforts to healthcare consumers?
If consumers demand that their records be provided in an electronic format, it may become a compelling incentive for providers to update their traditional recordkeeping. Will paper methods prevail? Or, will healthcare become more consumer-centric and adopt enabling technologies that have proven successful elsewhere?
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